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Guido (English pronunciation: /ˈɡwiːdoʊ/) is a slang term for a lower-class or working-class urban Italian-American. The guido stereotype is multi-faceted. Originally, it was used as a demeaning term for Italian-Americans in general. More recently, it has come to refer to Italians who conduct themselves as thugs with an overtly macho attitude. The time period in which it obtained the latter meaning is not clear, but some sources date it to the 1970s or 1980s.

Etymology

The word "guido" is derived from either the Italian proper name "Guido" or the Italian verb "guidare" (to drive). At least one researcher has theorized that it may have developed as an insult among Italian-Americans applied to new immigrants.

Modern usage and the Italo-American reaction

The term is used in metropolitan areas associated with large Italian-American populations (such as Brooklyn, Staten Island, Queens, The Bronx, Long Island, Connecticut, South Philadelphia, Little Italy in Baltimore, the North End in Boston, Federal Hill in Providence, Johnston, Rhode Island, and New Jersey).[6] In other areas, terms such as "Mario" (Chicago) and "Gino" (East Haven, Connecticut, Toronto, Montreal) have a meaning similar to guido. Although some Italians self-identify as "guidos", the term is often considered derogatory or an ethnic slur.

The term caused controversy in 2009 when MTV used the term in promotions for the reality television show Jersey Shore, which stars a predominantly Italian-American cast. This spurred objections from Italian-American organizations such as Unico National, NIAF, the Order Sons of Italy in America,[8][9] and the internet watchdog organization ItalianAware. Although MTV removed the term from some promotions, it remains closely associated with the show, and some of the cast members use it regularly to describe themselves while the females sometimes refer to themselves as a "guidette."

Style

Clothing associated with the stereotype includes gold chains (often herringbones chains, Figaro chains, cornicellos, or saint medallions), pinky rings, clothing such as plain T-shirts, muscle shirts or "guinea Ts" (derived from the term "guinea", an ethnic slur for Italians), leather jackets, sweat or tracksuits, scally caps, unbuttoned dress shirts, bowling shirts, and dress suits. Slicked-back hair, also known as pompadours, blowouts, fauxhawks, tapers, and heavily gelled hair are common stereotypes.